Campaign - Tool demand generation suite:
In highly competitive emerging markets, it's important for businesses to create a distinguishable edge over its competitors in order to generate leads for business and proactively convert the lead into a customer. Business Leads are generated from various activities like website, email marketing, direct mailers, banner ads, tradeshows and lead generation websites. It's extremely important for a business to converge all these leads into a single database, distribute it to sales executives and eventually convert all these leads into customer.
The Marketing Automation System is a complete solution to create digital campaigns, capture leads, track campaigns and generate intelligent report to measure the success of any campaign. The software has following features:
Marketing automation
How Campaign - Tool can perform the marketing automation process and what are its immediate benefits?
a)CAMPAIGN CREATION
- Utilize multimedia tools to create attractive campaigns. Incorporate HTML, flash and other graphical interfaces to add that attractive zeal to campaigns.
- Custom Campaign Creation - Design eye-catching campaigns with inbuilt HTML editor available in Campaign - Tool. The interface allows user to create text-based messages also. The web editor has links to embed dynamic content, personalization fields and trackable links within an email.
- Wizard driven - User friendly wizards monitors and guides you at every stage of campaign creation.
- Field Personalization - Campaign - Tool has the facility for users to add custom fields that have to be captured through a lead form. Companies' can any add number of custom-fields of different types like text-box, drop-down, radio-button or text-area to the backend table and generate a customized lead form.
b) LIST MANAGEMENT AND DELIVERY
List management is very important feature of the campaign management spectrum. These lists actually add zeal to the business management process.
- Build your own contacts list - Campaign - Tool has a rich assortment of various tools which enables it to create contact-list based on different criteria specified.
- Secure online storage - Campaign - Tool allows user to create trackable links that can be placed in any website or email content. All events related to the trackable links are captured in database for analysis purpose. All the data related to campaign management history, list, reports and contents are stored in one specific location.Campaign - Tool stores Content and Images in a central repository. Hence it can be reused and referred multiple times in different campaigns.
- Bounce lists - Campaign - Tool automatically checks for emails that are delivered, opened and bounced. Every activity related to email including number of times the email has been viewed is captured in the system. Any email bounces is automatically handled by the software and the user status is disabled. List of all such bounced emails is maintained separately in the system. The email IDs of users whose emails bounced are marked and deactivated in the system.
- Import lists and contacts - Users can directly import contact/lead list into the system through a MS-excel or CSV file. Campaign - Tool has a feature that allows user to map the fields in the imported file and the backend system in order to translate data and import records.
- Comprehensive Reports - Contact lists managed by Campaign - Tool gives the information regarding the contacts, email addresses, and no of people in particular email program.
- Automatic subscription and unsubscription management - Campaign - Tool automatically adds link to update profile and unsubscribe. This conforms to Anti-spam policy and when a user chooses to unsubscribe, it automatically changes the status from 'active' to 'inactive' in all lists and no further emails will be sent to that user.
- Attributes - Contact lists can act of the repository of all the personal attributes. Campaign - Tool allows customer to create personalized emails by selecting the variable attributes directly from database. Contact specific information (for eg. name, phone number, product purchased etc.) can be directly fetched from database and inserted into the email dynamically when it is being sent out. This feature makes it very attractive for companies to send out emails that can have customer specific information in the email. These attributes can be used throughout the campaigns as wild cards. For eg. Campaign - Tool has been implemented in one of the Investment & portfolio Management Company where Campaign - Tool is currently implemented, the company has to send out mailers with information on current value of portfolio to clients on a weekly basis. This was a taking up lot of time for the executives of the company as they had to generate individual emails for every customer with the portfolio information which is stored in different databases in the backend. After Campaign - Tool has been implemented, it has saved the executives of lot of work as the system automatically collates specific information for each client and send out mailers on predefined dates.
C) CAMPAIGN DELIVERY -
- Automated emails - Automated email triggers can send emails at regular intervals. This feature enables to stay high on customer's memory and track their interest level .The costs of these automated emails are reduced by fraction of what is required for the direct marketing campaigns.
- Secured message delivery - The application is hosted at data-center that has different servers performing different activities. Thus the message processing and delivery is handled by a robust server that is designed to handle millions of email through the day. Campaign - Tool creates less weight banners and emails that are efficient and delivered fast.
- Reliability and scalability - Campaign - Tools reliable and scalable server interface plays a major role in delivering the messages on time irrespective of time and the volume of the message. The entire campaign is scalable to millions of users and can easily be integrated with any large enterprise.
- Advanced Scheduling - Campaign - Tool allows users to schedule campaigns to be delivered on predefined date or daily or weekly or monthly schedules on a recurring basis. Users can define a date and time at which the campaigns are to be sent or to say advance scheduling is possible.
D) Reporting and Analysis
- Email campaign reporting - Campaign - Tool generates those real time reports that are helpful in measuring the intensity and worthiness of any campaign. There are various features which support in information management like the hyperlinks that can be embed in the contents within the email body. User can create multiple such links and insert these links in email or in a website. If a user clicks on any such trackable link appearing in the body of email message, the event is instantly captured. All information related to the click like referring website, email ID of the person, IP address, date and time of click and such other data is captured and stored in database. All these information regarding the contents and clicks are stored in the centralized database which helps in generating the insightful reports which can be utilized to refine and tailor future email marketing campaigns.
What importance do these reports have in campaign management:-
Campaign Activity Reports- tells you how many people have received the campaign, opened the emails, clicked on links, replied to your mails, unsubscribed or subscribed.
List Building Reports-tells how many have been added to list, how many people have yet not confirmed the subscription etc.
Contact List Reports-tells you how many reports have been delivered, how many reports were actually sent and how many bounced back, how many people subscribed to your campaigns and how many have not reacted to your campaign, how many people were there when you send the campaign message etc.
Other Features
- Clone Campaigns - Campaign - Tool allows user to clone campaigns and instantly create a replica of campaign already run in the system. This is an excellent feature that saves lot of time for users and allows them to create instant campaigns.
- Preview Campaigns - User can preview a campaign in Campaign - Tool and see how exactly it looks to the end-user before activating and making the campaign live.
- Business Rule related to click-action on trackable linksCampaign - Tool facilitates user to define a set of automated action that can be triggered if any user clicks on a trackable link either in a website or email. This unique feature allows companies to design custom campaigns based on specific action performed by a visitor which can eventually translate into high conversion rates.
- Lead Generation and/or Survey forms - Dynamic form generation for capturing leads is one of the most effective marketing tools available in Campaign - Tool. Companies can generate dynamic forms using the existing tables and place these forms in any call-center or lead generating website to capture information. Any non-technical user can generate these forms by just selecting the fields required and ordering them in the sequence that is required. It's very simple to even set mandatory/non-mandatory fields in the form. Campaign - Tool displays the code for forms generated which can be copied & pasted in any website for generating leads.
- Duplicate record check - If Duplicate records exist while data is imported into the system, they are automatically deleted. The system also checks for updated records available in the data imported and automatically updates the lead information in the system.
- System administration - System Users with limited access Campaign - Tool administrator can create system users with limited access to features in the system. Users with specific role will have access only the limited functions that pertain to their responsibilities and tasks.
Benefits
Our aim is to help our customers to improvise their customer relationship values and help them to reap the revenue benefits. Campaign - Tool had achieved its goal of total campaign management with very efficiency, our growing list of supporters and partners prove this point. Staying at the forefront of evolving marketing campaigns Campaign - Tool offers a very reliable and dependable services at the most competitive pricing.
- Anti-Spam Measures - Campaign - Tool makes it mandatory requirement to comply with the United States CAN SPAM act for emails sent out of the system. Compliance with these anti spam rules is necessary for any campaign management system. Campaign - Tool have adopted these measures to ensure the successful completion of its task of campaign management.
- Built-in Redundancy - The complete backup and recovery systems are in place for the servers hosting Campaign - Tool. Data is protected with real-time transaction logging, disk mirroring and multiple backups on servers.
- Feature rich web based solution -
*Secured links with the content to manage the information regarding campaign
*Catering to demands of broad range of email solutions like online surveys, email newsletters etc.
*Automated emails
*Customizable templates
*Graphic-rich HTML emails could be created instantly and mailed to the targeted audience.
*Creating Campaigns for targeted audience to be sent through email, fax or SMS
*Graphic rich multimedia web-banners could be embedded with forms that can capture every lead directly into the database.
* Track emails delivered, returned, and bounced, opened and unsubscribed.
* Capture leads by creating dynamic web-forms. Publish these forms on any site and get leads directly into campaign database.
* Create interactive banners with forms and directly track the hits. Monitor hits and performance of banners on different sites and strategically position banners to generate more hits.
* Embed flash, links and graphs within email and create rich multimedia campaigns.
* Various reports and tools to analyze statistical analysis of success of campaigns.
* Workflow tools linked to click-events for links appearing with emails.
* Scheduled send capability
* Autoresponders
* Lead generation forms that can be posted in any website to capture leads into the system.
* Create product pages with trackable links that can automatically track every activity on that product.
- Reliability and deliverability -
*Can deliver large volumes of emails at any time of day
*Campaign is scalable to millions of users.
*Real time analysis and reporting to measure the processing details of campaign.
- Efficient data management -
*Data can be managed and uploaded with much efficiency
*Campaign histories and lists can be stored with ease which will prove helpful in future campaigns *Detailed bounce reporting
- Superior technological base - Campaign - Tool has been built on .Net Technology using MSSQL 2000 as the backend database.
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